One of the best ways to represent all what your product stands for comes with the perfect packaging design templates. It helps in the revealing of the personality of the brand even before the customer would even see the brand. In a study that has been carried on 200 customers, it has been found that 90% would state their judgment on the product from the packaging. They state their opinion and what they think about the product. The packaging has to be fit for showing the product and it has to match the product itself. Some products would be in liquid form, some are breakable, some have to be kept in a specific shape or arrangement and thus, packaging has to match the product itself. 

Packaging is representing the message that the company wants to send the customers about the brand. It reveals and reflects the core values of the company. Packaging is used by companies in order to strengthen their social corporate responsibility. It reflects the position of the company in the market and in addition, packaging is manipulated by the companies to position the brand in the market and affects the perception of the product in the minds of the customers. 

What is product packaging? 

Product packaging Logo design is defined as the creation of the exterior of the product. It is believed that it is an extension of the product. It is a matter of product development. Packaging has different choices that include graphics, materials, texture, and even canned containers. Packaging is the practical tool that would be giving a benefit to the brand as it protects it. Packaging is also used to tell the story of the product. It can be effectively done and efficiently. Packaging helps the customer understand what is enclosed and gives clues about the brand. Sometimes, the packaging influences the purchasing decision of the customers. It can be a way of transportation in order that the product reaches the destination safely. 

What Does Your Brand Convey Through Its Packaging?

Companies decide the packaging design based on three main questions; the type of the product, the target customers and the way that the customers shall purchase the product. Products can have odd dimensions or liquid form or breakable, or large or small, and thus, some products would require a creative design and custom packaging. 

The target customers are one of the main factors when choosing the packaging design. Customers with an environmental mentality would always consider recycled packages, or packages that send messages about nature. Moreover, understanding the mentality of the customers plays an important role about the packaging design. Customer’s social standard and class would affect packaging differentiation. Income of the customers is also an important element as the packaging design would come along with the total cost of the product. The age of the customer would affect the colors and the design. The gender of the customers is also influencing the product design packaging. Niche customer segments would have to have a luxurious design. Customers with high education would be more aware about the message, the core values and the corporate social responsibility. 

The way that the people will purchase the product is affecting the packaging as when the product is purchased online, and then it has to be well packed. If it is on the shelf product, then it has to be standing out from others. Products sold in a boutique, the products should be very appealing and their designs as well. 

Top Packaging Designs Trends in 2021

Earthy Tones Package Design 

Minimalism is the one of the highest trends. Customers started to be more into earth and sustainability. It comes with neutral colors and natural shades. These packaging designs would be more in neutral designs as shades of white, brown, green and blue. It would be having more impact. Earthy designs have been on the rise lately, and 2021 will carry forward this trend. 

The best tones that match with a minimal design are neutral and natural shades. That is why the product designs this year would be leaning more towards focusing on the natural elements. 

This means that we’ll be saying more shades of brown, green, off white and subtle blue. Together, these shades make up for a strong brand image. They also help neutralize any bold effect. The neutral colors would reflect earth and cleanliness as well as a healthy environment. 

Textured Packaging

One of the main senses that play a role in the minds of the customers would be the touch. Sensation as touch would be evoking emotions and leading to feelings bound to the product. For example, when touching old paper, it evokes nostalgia. It is a subconscious experience that affects the decision making of the customers. Reviving sensations in customers would lead to.