What Is Branding and Why Is It Important?

Domination of Logos 

Recognize any of these? Yes, they are preeminent Logos. You might see these in your everyday life. Whether on social media or the internet, the streets, or even in a University Seminar. You can literally see them everywhere. What you see is the Logo, what you perceive is the Brand. 

Power of Brands

For instance, when someone says Tesla, even if it was named in honor of Nikola Tesla, but you will automatically answer “the car?”. What are the Words that come in your mind when you see or hear someone saying “Tesla”? Is it the Unique performance? Eco-friendly? Sophisticated technology? Maybe, Elon Musk?

What Is Brand Marketing?

The words that come into your mind is the shadow effect of Marketers who worked really hard to give people these images. Besides, Henry Ford (First Combustion Engine, and assembly line manufacturer) once said, “A good product sells itself”, and Tesla has been proving itself year after year. 

Beyond Competition

An auto car expert said, “Tesla is at least 6 years ahead of competition”. The sophistication and all of the scientific integration that is implemented in Tesla amazes people to create fans that discuss the advancements with non-fans to make even more fans. That is what Henry Ford meant by the Word-of-Mouth Marketing. 

• Apple
  

What about Apple? When Steve Jobs first Launched Apple to share the Ideology of perfecting the blend of simplicity and sophistication. We can see this in our IOS GUI. It can be very simple that elders or “Boomers” find it easy and simple to operate. However, it is nearly or impossible to breach their security. How you implement your vision plays a big role in your Company’s future. Adding up, Apple first launched the First Generation of iPhone, 13 years ago with an MSRP of $500. Now iPhones can be as high as $1500. 

The price increase could have many aspects such as inflation, global life standards enhancements, and the importance of phone existence in our lives to the extent that if you don’t have a phone, you’re a ghost. But still, even if people's incomes didn’t triple like the iPhone, they still buy it even if they can’t afford it in cash, they use installments. That is the power of the Brand ladies and gentlemen.

Key Strategies For Building A Successful Brand 

How did they get there? Vision. Firstly, we would like to give you our best wishes that your startup can somehow reach the fortune 500 someday. But for now, you need a strategy, and a hypnotizing logo would help, but it is not all. One reason why some startups fail is the mis-segmentation. In other words, they target the wrong type of customers, and they spend a decent budget on marketing it. 

Marketing in the era of COVID-19

However, a diversification should be taking place. Whether you do Marketing through a publicity stunt or giveaways, diversification always should be taking place. Social Media marketing is crucial, especially that social-media users tend to spend a daily average of 2 hours/day on social media; it is the new virtual society, it is the “Gen-Z street”. 

Regarding the Digital age, we have witnessed the emergence of the E-commerce. It has always been there since the 90’s. However, it didn’t prosper as much as last year, special thanks to Covid-19. In order to segment the right customers, you need to know what they wish to find in a product. Know the Market. Identify the competitors. Know their strengths and their flaws, and use it for yourself, so you can know how you can make your product special among other products. 

Challenges that Startups Face

If you bring in something new, there could be a challenge in the market especially if it is the Middle Eastern one. Why? Because as middle eastern, we have a common belief which is, “What we know is better than what we don’t know”. It reflects the fear of paying on something that no one knows what it is like. The only solution for that challenge is another challenge. Well let’s call it another investment. 

You put the input through the process to get the output, and then deliver the output for no financial return. Till your brand builds up its own image. In other words, if you don’t promote your product, people won’t. That is why we see the Ubiquitous and Diversified advertisements of Talabat App everywhere. With discounts up to 50% in promotions so it will be seducing enough to download the App and order something. 

Want to attain a customer? Think like a customer. Potential customers already know that when you make the opportunity-cost calculations inside your head, it will be a win for you in the short-term. Win for them in the long one. That is what it is called having a vision.

How To Build A Successful Personal Branding?

It seems like everything falls under the Umbrella of Branding, including you. Human Resources, they get branded differently. Employees or Figures usually fall under the aspect of how good they can serve the Organization and the society. Qualities like Social Skills; how good can they deliver their vision to the people, or maybe perfecting the art of negotiation. 

Secondly, experiences are what usually qualifies someone for a Job, and also, they are what gives you opportunities and Ideas. A good experience gives you an opportunity to transcend. A bad experience will trigger the entrepreneurial spirit with an idea to solve it for the others. Based on who you are, how are you willing to represent yourself?