What are the Social Media Trends 2021?

You want to carry a social media campaign in place? You want to set your campaign to be matching the new behavioral trends? You want to attract the potential customers? Then, social media icons are your key!

The using of the social media platforms has shown a complete turnover and changes over the past year. The lockdown, the social distancing due to Covid-19 and the mitigation efforts that have affected the people and forced them to reach out for alternative ways to make their shopping, purchase their supplies and to work. This new trend has affected the business is carried. Businesses now are looking for more engagement, interaction and communication. Businesses started to create marketing campaigns that establish more connection to the target markets. You have to adapt to these changes as it might affect the performance of your marketing campaign. One of the important elements is to draw attention and social media icons have a very important impact on the perception of the customers. 

Social Media Trends 2021

• 50+ are turning digitally

We all have tried for ages to make our parents use technology. The new trend is that our parents started to use technology and they even use it now every day. 50+ age started to be on the different social media platforms. You have to consider this age among your potential customers target segment. 

• Rise of the TikTok 

Tiktok has had in one year more than 1 billion views per day and around 2 billion downloads. Can you believe it?! TikTok is very popular among targeted segment from age 10 years till 19 years and 7% of its users are above 50 years while 29% of its users are from 20 till 29 years and 16% from 30 till 39 years. you can use this platform while creating your social media campaign and remember to use an icon that matches this age group. 

•  Information-Rich Content 

The new trend on the social media is the information rich content. People are no longer looking for one image post or one information. People started to search more, read a lot and thus, their decision making process would be influenced. Customers started to rely heavily on searching different contents and different sources before they make their own decision. The social media used to be for fun. But the new trend is that the social media is a source of information. People want to be better educated. Carousel posts are having very effective influence. People want images of new product, recipes, and features. The using of info graphics have also a quick influence as it is informative to the customers in an engaging way. Moreover, when creating your social media icon, bear in mind that it is deep and has its influence on the customers to make them follow it. Choose a social media icon that tells a story or it has an inspiration or the history of the brand or the causes. It will definitely influence the decision making process of the customers. 

• Sharing a Live Story

People now started to watch more videos. They are inspired by moving pictures as it influences their perception and their decision making process. The pandemic has been a challenge to all business. Business owners try to find a way to capture attention and thus, they started to create contents that attract the customers. Live streams and videos as story when the customers would press on the social media icon, tell a lot to the customers. It could be a content that has been carried via the smart-phone camera. Social media live streaming is one of the most competitive tools for the brand to influence the taste of the customers from the human lens. As a matter of smart marketing, use social media icons that encourage the customers to press on it and view it to be able to get more information about your product.