Marketing Plan for Saudi Founding Day Celebration

Learn How to leverage Saudi Founding Day to increase your sales and enhance your brand? In a few weeks, celebrations for Saudi Founding Day will begin, a special day for both Saudis and residents in Saudi Arabia as it commemorates the establishment of the Saudi state three centuries ago.

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If you are a business owner, do not miss the opportunity to participate in these celebrations and offer special promotions that can help you attract more of your target audience. In the following lines, we will explore together how to prepare for this day.

The establishment of the Saudi state dates back to 1727, and it is celebrated in the Kingdom of Saudi Arabia on February 22nd every year. This day is considered an important founding occasion that Saudi Arabia celebrates with pride and honor.

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If you want to leverage the celebration of the establishment of the Saudi state to increase your sales and enhance your brand, you can follow some strategies:

1. Prepare special offers and attractive discounts to attract consumers during this day.

2. Create limited edition products or services that bear symbols and illustrations representing the foundation day celebration.

3. Launch marketing campaigns specifically targeted for this occasion on social media platforms.

4. Participate in events and festivals organized by the government or local institutions on this day.

5. Use logos and colors that carry symbols of the founding day in your designs and advertisements.

By using these strategies, you can enhance your brand presence and increase your sales during the Saudi Founding  Day.

The Importance of Saudi Founding Day for Entrepreneurs and Businesses

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Increase in Sales

Sales for the year 2022 increased by approximately 10 billion Saudi Riyals, with a 25% increase from the previous year. According to a report by "Global Data Research", it is expected that sales volume on Saudi founding Day will reach 15 billion Saudi Riyals by 2025. According to a study conducted by "Google", search rates for products and services related to Saudi heritage increased by 50% on Saudi founding Day in 2022. The most searched products were traditional clothing, food products, and Saudi handicrafts.
 

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Success of Marketing Campaigns

The "Start Today" campaign launched by the Saudi Telecommunications Company (STC) included TV and online advertisements as well as social media, highlighting Saudi heritage and citizenship values.

The "Foundation Scent" campaign launched by Saudi Aramco included the launch of a perfume named "Founding Scent" reflecting the heritage of the Kingdom of Saudi Arabia.

The "Saudi Arabia: Our Beloved Country" campaign launched by Almarai Company included TV and online advertisements and social media, showcasing the beauty and cultural diversity of the Kingdom of Saudi Arabia.

These campaigns and many others have achieved great success, contributing to increasing awareness of Founding Day and boosting interest in products and services related to Saudi heritage.

That's a fantastic guide for preparing for Saudi Founding Day 2024 in Arabic! Let me provide you with the English translation:

Steps to Prepare for Saudi Founding Day 2024:

1. Set Goals: Before starting the preparations, you need to define the goals you want to achieve during this event.  

2. Develop a Marketing Plan: Prepare a comprehensive marketing plan to help you achieve your goals and attract customers.

3. Prepare Products and Services: Ensure the availability of necessary products and services to be offered during Founding Day adequately.

4. Hold a Meeting with the Team: Conduct a meeting with your team to explain the importance of the event and the need for good preparation.

5. Prepare Offers and Discounts: Create attractive offers and discounts to draw in customers and motivate them to make purchases.

6. Creative Production: Utilize your creativity in launching a marketing campaign that embodies the spirit of the occasion and highlights the Kingdom's heritage and achievements.

7. Be Unique: Remember to stand out with a distinctive flair that sets you apart from your competitors. Use the Founding Day logo and its elements in your marketing campaign.

By following these steps, you'll be well-prepared to celebrate Saudi Foundtion Day 2024, attract more customers, and draw attention to your company or project. Let's make this celebration unforgettable and successful.