What is the color of Intrigue?

The color scheme of the website is the impression the company draws for potential customers. Remember the time we mentioned that business card is the way the employees establish themselves as brands in the Job Market? The same implies to the Website design and color selection, the smallest detail delivers a message to the potential customer’s subconscious mind.

Why it is so important?

Ever seen one of these websites with contradicting colors? No matter intrigue what type of service they offer. Whether the service is getting paid online, through the post, banks, or even on your doorstep. They will never seem trustworthy; it is like telling me that you’re a scammer without telling me that you’re a scammer. Yes, the colors and their alignment, selection, and how they match will always play an important role in the impression they withdraw.

Regardless saying how many times the colors evoke the viewers emotionally and psychologically, it will always be mentioned in any color-related topic, as it is one of the top 5 marketing weapons. Unlike the fishy yet discording colored website mentioned above. If your color scheme is connected and cohesive, your startup’s website will make the users’ impression that your brand is already established and competing in the market, no matter if that is the truth or not.

What is a good color scheme for a website?

In summary, the definition of the web design color palette is the color selection used on the website. How they cohere. How every single color delivers a specific message? If you want your website to look good, no matter how much complexity the design is making, the color choice will always be half of the procedure, no matter how easy can picking/choosing the colors can be, you will always be halfway through. However, there are many perspectives or layers to color cohesion. Let’s assume that you artistically succeeded in making the colors match. Can I still disengage with the potential clients? Unfortunately, yes.

How do I create a color scheme for my website?

Well, in that case, you need to know the psychological principles behind every color are first. After gathering the intel needed, you should integrate the knowledge with your business brand and vision. Thought about a color, two, or maybe more? Imagine how these colors should be sequenced, what is the dominant color? Maybe the dominant color should be the main idea or impression you want to deliver to your audiences. Got this sorted? Try to elaborate the lights of the font from the background to get the best results. Remember, always keep it simple.

What color attracts the human eye most?

Into cars? If yes you will relate. If no, you will also relate. Do you know why Ferraris are always known? It isn’t because it is the fastest car, or the most advanced, or even the best value for a supercar. It is because of the theme color they used, red. I bet anyone when someone says a Ferrari, will imagine any color but red. It is the color of power. Even in Egypt automotive market, when the MG (Morris Garage) marketing team wanted to express how relatively fast is the MG6, they selected the color red, with a slogan of 0-100 in 7 seconds. In automobiles, the Red color will always reflect Performance. Because of Ferrari.

In any other market, the color will always reflect a strong and intriguing message. It can reflect love, passion, and arousal. Always remember that the best lipsticks are in red, and that color in a dress will always intrigues the imagination. Besides, red is the alfa, yet it doesn’t deliver all of the messages that you might be wanting to deliver. Some colors like Blue reflect things like confidence, stability, and above all, loyalty. Blue is the color of trust. That is why most websites use the color in the sign-in color. Website cookies that track your searches will usually show you this notification in blue, so you feel safer. If it will be in red for instance, you will feel that your PC or Device will be hacked, even if the website is secure.  Want to be timeless, be like Porsche. No, I don’t mean to put an analog watch on the cockpit, I meant to make your website theme grey. It is the color of time. No matter because most of the luxury, classy, and fine watches are grey. Interesting. No matter what your color choice is, always avoid dark brown because it looks like poop.

The best website color schemes

The following description of websites is one of the biggest companies in the world according to NASDAQ.

Apple

It is really simple, yet complex. “Simple but sophisticated”- Steve Jobs. These colors represent the class. Whether class for classy, or for classic. It might be representative of the dystopian future we are approaching.

Amazon

They rely heavily on Orange. Which will bring anxiety to most individuals. Psychologically speaking, to suppress anxiety, you need dopamine and serotonin. Dopamine is attained through scrolling the website’s product, and serotonin will be earned when you buy some stuff. Fishy isn’t it? That is why they used the color Blue, especially dark blue because the closer you are to black, the closer you will get to power. You feel excited when you sign in? besides that, your body is excited about the potential Chemicals it will receive from the brain. The color yellow is vibrant, it delivers happiness enough that they used it in the Signing In button. Psychology rocks!

Facebook.

They track you. You know that Mark Zuckerberg couldn’t give a straight answer whether or not Facebook keeps tracking you after you even close the app. How can something like this be trusted? Easy, we will use blue.