One of the most important factors to make you and your team motivated and enthusiastic is the mood board. Mood boards would give you the right inspiration from it. Mood boards can put you in a certain mood once you view them. Finding inspiration is one of the most important factors of success. Organizing work, and turning this influence and inspiration into  a board through a certain design would definitely be reflected on your customers who would be contagiously affected by viewing the mood board. If you are a designer, then you definitely want to have the “WOW” effect on your customers. So you need it to create designs such as facebook posts, Logo design or extra.

What is Mood board?

Mood boards are physical and they can be digital collages. Mood boards arrange the pictures in a way or the text or the materials that would be considered as the design elements to be forming this mood board which is called the representative of the final design style. 

How to Use a Mood Board to Reach Your Goals

The mood boards are having many uses; in the office to motivate the employees, to represent a brand, to create the brand personality, for product designs, website and page designs, on social media channels as Instagram pages, for design projects and many others. 

why mood boards are essential for designers

Mood boards can serve many purposes, starting with organizing the inspiration around a project. They can be a valuable resource throughout the design project, to help keep the style and aesthetic consistent and on track with a client’s goals and expectations. Mood boards would be acting as an excellent communicative tool that would be having different photos, logos, colors, texts and thus, it can make you say all what you want to express to the customers, without saying it but through the mood board. Mood boards are also impressive in the way that they convey your ideas to the customers. It is a tool that puts all your ideas in an appealing way and thus, the boards says it all. The power of the mood board would be along with the way it is expressive in the matter of the using of all the visuals in it. Sometimes, after long discussions, misperception and miscommunication happens. Moreover, show the customers the mood board and they will get it. The customers would be able to understand the meaning and the whole idea from the mood board. Mood boards are also having a powerful ability in refining the project before it is finally executed or in the diving in the final design process. Mood boards are usually cost effective and they can convey the feel and the look of the final design. 

How to Create a Mood Board

Mood boards are having different ways to be formed. They can be created through different themes, designs, styles, shapes and formats. Designers would be creating them digitally or they would be creating them physically. There are templates and they can be customized from the beginning. 

What Should I Include in The Mood Board?

 Every mood board is having its unique and specific elements that would make it unique and creates its identity. The mood boards that are created for the brands would be having many elements than the mood board that would be created for a package or a certain product or a website design or social media page. The most important factor is to have many elements that would create the impression and set the influence from the first view. 

Some Ideas for Mood Board Elements :

Images: 

One of the main elements that are included in the mood boards would be images of the brand, the product image, the photos that are on the social media, the photos that are shared on the different channels and illustrations as well as logos and demonstrations. 

Colors:

One of the elements that create the highest impact would be the colors that are used on the mood board. Colors can be very impactful to create the mood. 

Visual Metaphors

One of the elements that are very important on the modern advertising and branding would be the visual metaphors. Visual metaphors have become of the important aspects in the modern marketing and advertising. 

Words: 

Text and words would be used as the branding message as they would be conveying the effect and the impact. 

Fonts: 

The font used would be usually having specific styles as they would have to show the text in a prominent way. 

Textures: 

The mood board would be having some textures and patterns that would be leading to the right impact. 

Explanations: 

If you want to add more context to the mood board, then explanations can be added to make it much more understandable to the viewers. 

Mood boards can be created easily through Tasmimak that will provide you with the best mood board templates and customized designs that would match your needs and your requirements.