One of the key factors of the brand identity, the instant recognition, and perception of the brand is the “Logo”. Logos are the means of transitioning and communication across boundaries and language. It is visual communication. A report that was published in the nineties, stated that companies invest heavily in logos. Creating a logo is not a simple process. Professionals invest time and money in order to create a logo that helps in communicating the value of the brand to customers across cultures. The consideration of the global market has been one of the elements that marketing executives consider when establishing their logos. Logo designs have strategic importance in brand management and many studies have been carried to understand the mind of the consumer in order to tackle it the best and influence his perception when he sees the logo. 

Logo design 

Logo design is referring to the graphic and the elements that include the words, the concept, and the word marks that are being formulated on an image to drive a complex brand mark. Logo designs are the graphic designs that companies use in order to identify their brands. Theorists stated that a well-designed logo is highly recognizable and it leads to meanings as well as reflects positive effects. The perception of the logo is evoking liking and it leads to intense responses as forming intrinsic elements to show stimulus as drawing attention, purchase decision, liking, and decision making. Logo design can lead to either positive or negative effects with minimal knowledge about the brand. According to research that was published in the nineties, it stated that the customer purchase decisions that happen very fast are strongly related to brand awareness. Moreover, it is very critical to create a logo design that is creating a positive effect. 

Logo Design Ideas 

Logo design ideas can have many venues to be creative and unique. An awesome logo design is usually the one that delivers a meaning or a remark about the brand or the product or its objectives. The logo tells a story about the brand and delivers a positive impact. 

Creative logo design ideas in 2021

One of the new trends in Logo designs in 2021 is Vector Graphics. They are different than the regular ones as they do not are pixilated when they are subjected to expansion. When the design is vector-based, then you can have the ability to set it very small a post stamp or it can be enlarged as the size of a building and in all cases, it would be having the same clear details and it would be a crystal clear. Vector graphics are being used to draw attention to the many attractive colors that they have and the creative designs they produce. 

Logo Design Trends 2021

In 2021, people are looking for simplicity in logos. The logos are going to trends as Inventive Typography. Gradients are also a new trend in logo designs. Another new hit in Logo designs is the disappearing letters. A trend that has been coming from 2020 is overlapping Geometry as it draws attention and it influences brain likability more. The use of monograms, balance, and fine lines is still a trend in 2021 since 2019. 

Nursery Logo Designs 

Nursery logo designs have to transmit two messages: professionalism and Children. It is a very difficult mix as children’s logo has to look appealing, colorful, inspiring a kid’s safe haven, and yet, it has to be professional to deliver safety, cleanliness, behavior, and honesty of the place. It has to look interesting and attractive as well as showing that the children will be interested to go and learn something enjoyable and interesting. Logos of nurseries are going through using animals that children would love or characters they heard about in bedtime stories. Letters to look chaos is the new trend as not in a straight line and to have colorful colors. It is also showing a unique short message under the logo. 

Construction Logo designs

Construction logos have to deliver messages of credibility, cleanliness, safe and sunny to be perceived by the customer in a positive way. Most of the construction logos are using logos with houses on them. However, new trends would show environmental consideration in the logo to deliver safety and sustainability of the buildings in order to show differentiation between the companies to another in its building materials. 

Furniture Logo designs 

Furniture logo designs new trends in 2021 are delivering messages of style, material, and trendy homes. It uses fine lines and simplicity to deliver the message. 

Real Estate Logo designs 

Real Estate logos would reflect the best place to live and it will be using green colors and brown colors to reflect home, comfort, and safety.