The Benefits Visual Hierarchy

You are an entrepreneur, you have an online business, you are a web designer, product owner, and then this article is for you. Visual hierarchy is the control of the perfect delivery of the message and thus, improves the experience. In case you do not know how to find the information you want on a page, then, it is the layout issue that is not providing you with a clear visual hierarchy. 

What is Visual hierarchy?

Visual hierarchy is the arrangement of the elements in a way that would be showing an order according to the importance. There are some elements that are important for the designers when it comes to the structure of the visual characteristics as the laying out of the elements according to the logic and the strategy. For example, the menu design  icons, the search, and thus, the users would be able to find what they want in an easier way. Designers would make use of them in a way that would be affecting the perceptions of the users and to be offering them better guide on the website in order to encourage them to carry the desired actions. 

Principles of Visual Hierarchy for Designers 

There are some building blocks when it comes to the Visual hierarchy and these elements have been considered by the designers to be critical in reflecting the importance of the page content to the viewers. These characteristics areas:

a) Size: It is found that large elements are drawing the attention of the users and the viewers more. Their eyes would catch the big items more than the small ones. 

b) Color: some colors are found to be catching the viewer’s attention more than others. Colors that are having contrast are more eye-catching.

c) Alignment: Designers have found that the elements that are placed in an out of alignment order more than the items that are placed organized and in alignment. 

d) Contrast: when the colors are showing contrast, then they would lead to more drawing of attention and they are more eyes catching. 

e) Repetition: when the styles would be showing repetition, then it would be reflecting that the content is highly related. 

f) Repetition: the styles that show repetition would be suggesting that the content is highly related. 

g) Proximity: it is one of the characteristics that when the elements would be placed in close distance and space then they would show high relation. 

h) Whitespace: when the elements are having more space, then it suggests a more drawing of attention of the viewers. 

i) Texture and styles: designers have found that when the texture would e richer, moreover, it will be showing more drawing of the attention towards them. When the richer texture is compared to the flat ones, then definitely the rich one would be having a stronger impact. 

What is User Interface design?

The user interface design is referred to as UI and it is when the visual hierarchy succeeds in informing, impressing, and persuasion the users especially those who are having expectations that are related to the appearance of the interface. Moreover, when the website is designed for a certain product, then it would be very important for the success of the product to minimize the confusion of the users and to work on the maximization of the utility as well as provide them with a friendly user interface along with a pleasant one. It is the increased functionality of the page. 

How Do You Create a Visual Hierarchy?

There are some important factors that when they are considered, then a strong visual hierarchy will soon be developed. Some of these points areas:

• Predicting users’ eyes reading path

Users would be reading from left to right in Western communities and thus, follow Z or F- patterns, and thus, you can reinforce their reading pattern in order to accomplish the goal or you can break this pattern by highlighting the main focal points in what they are reading. Always remember that users make their expectations and form their opinion in less than a second. 

• Recognition over recall

Help users to have the most important information easily recognized and help them from going towards the next point and from section to section and one point to another. It can be done through the gestalt principle which is the catering of the important information on the page and builds trust in this point. Use consistency with having icons that are familiar to the users, having similar colors, and having menu hierarchy, and thus, visual aids are successfully developed. 

• Typography

Be careful when choosing the fonts and the colors as well as the setting of contrast between three main levels that are of the text that is of the desktop, second is the skipping to the middle part, and the third, the end of the page. 

If you are confused with visual hierarchy, you can always count on Tasmimak for the best visual hierarchy design template for your page.